For Immediate Release

Minneapolis, MN (5/1/17) - Making its return this August, the Shades of Beauty Expo seeks to celebrate the beauty and strength of all women of color through exhibits, workshops, and demonstrations that embody health and wellness from the inside out while also connecting them with businesses and organizations that acknowledge and appreciate their beauty. 

The Shades of Beauty Expo will begin the day with the Ambassadors of Beauty brunch which will honor those who motivate women to love themselves from the inside out, fight to eliminate health disparities and work hard to make sure that every woman understands her worth. We are proud to announce that the 2017 keynote speaker will be Miss USA 2016, Deshauna Barber.  Deshauna was crowned the first Miss USA to currently serve in the United States military.  She is a survivor of child sexual abuse and wants to inspire other survivors to fight through the fears of their past. Deshauna has also overcome extreme bullying from a young age but after the recent loss of her mother to cancer, she wants to encourage people to focus on loving yourself and the people around you.  Join us as we hear the inspirational story of survival and triumph which led to her eventually becoming a history making national symbol of strength and beauty. 

The Shades of Beauty Expo is now accepting nominations for the 2017 Ambassadors of Beauty Award. Ambassadors of Beauty nominees are an exceptional group of people who uplift, encourage and empower women while striving to change society’s definition of "beautiful" for women of color.  While some honorees foster beauty by improving self-esteem through esthetics and some work to eliminate health disparities among women of color, others promote awareness or motivate. If you know of a woman or organization that embodies the Shades of Beauty motto, Every Woman . . . Totally Beautiful, nominate them at  Nominations are due on June 2nd.  

The Shades of Beauty Expo is also accepting applications for exhibitors with innovative products for hair, nails, makeup, skincare, healthcare, nutrition, fashion, or fitness that would like to showcase in a way that empowers women of color to recognize and embrace their beauty inside and out.


Shades of Beauty Expo
Saturday, August 12, 2017
Brunch at 10 a.m.; Expo Noon-6 p.m.
St. Paul Rivercenter, 175 W. Kellogg Blvd., St. Paul. MN
$10 for expo only; $50 for brunch and expo.
Information and tickets for the Brunch and Expo are available online at

Contact Information
Sherryln Thompson