For Immediate Release

Minneapolis, MN (6/20/16) - Making its debut this August, the Shades of Beauty Expo 2016 embraces all women and connects them with a day of celebrating beauty and strength through exhibits and demonstrations that embody health and wellness from the inside out.  

Civil rights attorney and President of the Minneapolis NAACP, Nekima Levy-Pounds is the keynote speaker for the kick-off Ambassadors of Beauty brunch at the Shades of Beauty Expo 2016. For the first time, an Ambassador of Beauty award will honor a woman who uplifts, encourages and empowers women of color.  Ambassadors of Beauty fight to motivate women to love themselves from the inside out, fight to eliminate disparities and work hard to make sure that every woman understands her worth.  If you know of a woman or organization that embodies the Shades of Beauty motto, Every Woman . . . Totally Beautiful, nominate them at  Nominations are due on July 1st.  

The Shades of Beauty Expo is looking for exhibitors who would like to be a part of this extraordinary opportunity to connect their product or service with a diverse audience of women from differing backgrounds and experiences.  The connections taking place at the expo will enrich the mind, body and soul in a unique and innovative exposition by interacting with attendees and engagement them in conversations and presentations.

The Shades of Beauty Expo 2016 takes place on Saturday, August 13th at the St. Paul RiverCentre located at 175 W. Kellogg Blvd. in St. Paul, MN.  Tickets are available online at and are $10 for the expo or $35 for the kick-off brunch featuring keynote speaker Dr. Nekima Levy-Pounds including the expo.  



About Shades of Beauty Expo 2016

The Shades of Beauty Expo is the freshest and boldest health and beauty event to hit the Twin Cities! The Shades of Beauty Expo will launch at the Saint Paul RiverCentre in Saint Paul, MN, on Saturday, August 13, 2016. SOBE16 is created for women of color who desire innovative, culturally-focused products and ideas for a holistic, enhanced quality of life. Shades of Beauty Expo is a production of Highly Favored Events, celebrating its 13th year in delivering premier convention and event planning services in the Twin Cities’.