The event

The Shades of Beauty Expo is the freshest and boldest health and beauty event to hit the Twin Cities! The Shades of Beauty Expo was created for women of color who desire innovative, culturally-focused products and ideas for an enhanced (holistic) quality of life. SOBE'19 will be held on Saturday, July 13, 2019 from noon - 6pm at the Saint Paul RiverCentre.

The Shades of Beauty Expo has a five-fold goal: Celebrate the essence of women of color; Support Small, Woman, and Minority Owned Business by helping to increase their visibility and reach in the community; Inspire attendees by providing opportunities to learn techniques for better hair care, new styling, makeup application and general health; Empower women to be critical consumers by gathering information about available products tailored to their unique cosmetic and health care needs; Educate women on strategies for self-care through healthy eating, physical fitness, regular doctor visits, and more; and Support small, woman, and minority owned businesses . The Shades of Beauty Expo is a gathering of sisters sharing, discovering, and celebrating their total beauty!

SOBE’19 will begin the day with the “Ambassadors of Beauty Brunch”, featuring for the first time, youth in the Twin Cities community who go above and beyond to promote diversity and encourage others in their schools and communities. Afterwards, the exhibit area will showcase a diverse exposition of ethnic-focused health and beauty professionals (including cosmetologists, fashion consultants, nutritionists, personal fitness trainers, and others). Industry leaders will give talks and conduct educational workshops on health, beauty, hair, wardrobe, etc. The Shades of Beauty Expo will also feature free health screenings and a products trade mart where entrepreneurs and top corporate brands will display their cosmetic and wellness products. Attendees can interact with product managers to discuss specific needs, discover new makeup, hair care solutions, and products that complement their unique complexion and style.   Buy Expo Tickets Now

The mission

The mission of The Shades of Beauty Expo is to inspire and empower Every Woman to be Totally Beautiful. It is our desire that attendees will leave the Expo inspired to embrace their unique beauty and equipped to take control of their health. If you embrace our mission, we invite you to join us at the 2019 Shades of Beauty Expo!

Expo producer

Sherryln Thompson, Expo Producer

Sherryln Thompson, Expo Producer

The Shades of Beauty Expo is produced by Twin Cities based Highly Favored Events, LLC. Sherryln Thompson is the founder and CEO of Highly Favored Events. She is a veteran event planner with a wide variety of experience, having produced and/or coordinated elegant weddings, private events, community festivals, and elaborate corporate seminars and conferences. Sherryln recognized the challenge for people of color to find the right products for their hair, complementary makeup shades and overall products that embrace and celebrate their beauty. Thus, The Shades Of Beauty Expo was created to honor the beauty of women of color, and to offer an opportunity for attendees to learn new techniques for better hair and skin care, while gathering information about available beauty industry products which complement and cater to their unique skin types and cosmetic needs. She also seeks to encourage our sisters to love themselves from the inside out by caring for their bodies through healthy eating, physical fitness, regular doctor visits, and more.